H & L - Signs & Lighting 4 Your Store

"The trend to set the “shopping mood” with dim or low light is evident in many types of retail venues today including specialty retailers (Boutiques / mall stores) as well as large chain grocers. I personally love a dimly lit store as I find it relaxing. The more relaxed I feel the greater chance I, and your customers, will linger spending more at the register.

Bright lights and bold colors tend to give a feeling of being rushed. Take a look at the fast food industry where proprietors want you in and out quickly. All fast food chains are bright, colorful and uncomfortable." - Unknown Critic

Lighting plays a very important role in showcasing your store merchandise. It helps defining overall store image, highlighting products for visibility, encouraging purchases by visual enhancement, helping lead customers into store and allowing for more enjoyable shopping experiences.

Gooseneck lights and barn lights are very common and very unique to use for outdoor lighting solution. The purpose of these fixtures is to add exterior accent and highlight your sign frames and sidewalk signs. This also provides security and visibility to everyone who visits your store.

But what happens once the customer get inside your store? You may not see them but they are busy making adjustments- simultaneously they are slowing down their pace, adjusting their eyes to the change in light and scale, and craning their necks to begin taking in all there is to see. There are many things happening inside, in other words, these people are not yet your potential customers. If you watch long enough and observe them, you will be able to predict exactly where most shoppers slow down and make the transition form being outside to being inside. This depends on the lighting layout you have in your store.

Very often, signs in retail stores contain too many words to be scanned quickly, and are placed where they will never be noticed. Putting sign frames that requires 12 seconds to read and add an artistic rlm lighting fixtures to highlight the sign where customer spend few seconds to read is more effective than putting it elsewhere.

Always remember that the amount of money spent by the customer is positively correlated with the amount of time spent. Observe where your customer usually stay and focus your lighting solutions on those locations.

Imagine your beautiful store breathtakingly transformed by gooseneck outdoor lighting fixtures... Outdoor lighting will help you direct your dreams outside. You can create an extraordinary view around your store and back it up with the finest service that you provide to your customers. It is our pride to have our store visible to everyone. Using the perfect lighting solutions will showcase your store's most attractive features which is your products and signage while opening your outdoor and indoor spaces for everyone bringing smile and enjoyment. Your warm lights will embrace your customer every evening and illuminate your products to provide a hassle free shopping experience. Let your customer be inspired, be delighted while enjoying inside your store.

Generally speaking, there are four main types of lighting application outside your store. Feature lighting, ambient lighting, safety and walkway lighting

Feature lighting

Use to create interest and highlight key features outside your store such as sidewalk signs, sign brackets, trees, statues and structures and other features of your store that are very important to hightlight at night. You can use the spot lighting technique to create an accent to all highlighted items outside your store. Illuminance and contrast are the two important factors to consider to create perfect spot lights. This technique is very compelling which should be used sparingly. Cross lighting is another technique by positioning two spot lights on each side of a certain object you wish to illuminate. Multiple beams of lights produce soft shadows and reveal more detail.

Ambient Lighting

Ambient lighting will extend customer's hours of pleasure to stay. These technique uses lights from all directions. Gooseneck lights should be focused on to a space where most of your customers be sitting. The light source should be positioned so people will not look directly to the light so as to avoid glare. Additionally, you might wish to consider heat lamps to create warm ambiance to your customers without heating the surrounding atmosphere. This can be applied at the center of entertainment area and gazebos.

Safety and Walkway Lighting

Typically, this is used to illuminate parking areas, pathways and driveways to maintain safety for you and your customers. Down lighting is recommended as an effective and affordable method of providing lights to your walk ways. You can also install small luminaries on your pathways. Security and flood lights are also valuable to add security to your store. To illuminate large areas, position bright spot lights near the roof of your store and focus the light to the are you wish to be spotted.

Combining these lighting techniques will add a spectacular view to your store.

When considering any type of new gooseneck lighting, the first step is to identify and prioritize the plan of your project.

Functionality

Your lighting should be placed where you need it the most, in adequate amount, while consuming the least possible amount of energy. It should allow comfortable performance of daily tasks. Think about where the activities are usually occur in each room. These areas will definitely need adequate task or gooseneck lights. In other areas, ambient lighting may be enough.

Efficiency/Cost

Look for the Energy Star label when choosing a new lamp and gooseneck lighting fixtures. Make sure your preferences include automated energy- saving features, such as sensors or timers. Select lamps that have long life for maximum savings and minimal replacements.

Beauty/Aesthetics

Check your lighting choices provide flexibility in application and lighting effects. Highlight all interesting architectural elements, special artwork and decor.

Ecological Benefits

Choose energy efficient lamps for less toxic content. Consider proper disposal when lamps burn out and keep it away from childern and pets.

Safety and Security

Your gooseneck outdoor lighting should allow adequate illuminationn for signs and exterior accent of your store or home. It should provide soft, non- glaring light to help you identify visitors outside. However for indoors, your lighting plan should help you identify transition areas such as counter edges and floor height changes. Avoid unshield light sources that is not comfortable to your eyes.

Consumer decisions are often driven by the initial price tag on an item but no one even think about the long term costs. Price is not a wise decision to consider. Look for the quality and efficiency of the product. Considering all ideas for gooseneck lighting make you a wise spender and eventually the true dollar cost becomes clearer.