H & L - Signs & Lighting 4 Your Store

"Guaranteed Curb AppealÂ… Just Add Exterior Accents!"

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Banner Brackets: A Great Choice For Mounting A Sign

Posted by Jeffrey Zaragosa on March 1, 2011 at 12:39 PM Comments comments (0)

Outdoor banner brackets are the perfect fixture to use for signage which is a great way to grab the attention of the crowd especially in a heavy traffic. These are typically made of steel with powder coated finish. Usually it offers a tension rod system option to enable pulling taught to make sure that the sign face is not too tight or too loose.

There are three types of banner brackets that you can choose from. Wall mounted, Post mount and ceiling mount banner brackets. Wall mounted type is ideal for exterior graphics on buildings. The ball finials are removable so that the banners can be easily hung on the brackets. One of the popular choice is to have the ball finials coated with a true brass coating. Moreover this can also add an architectural appeal to your banner displays. Post mounted banner brackets is a true self- tensioning banner system that really adds zest with professional presentation. Usually installed in poles and post light along the sidewalk. In order to withstand wind, rain, and cold, it has self- tensioning system supported at top and bottom. Ceiling mount banner is an ideal method to hang movie prints or signs from the ceiling. The ceiling mounted banner can be narrow or wide, long or short and is help by one or more clips. The top and bottom horizontal rods allow screen- printed and digital banners to be changed easily.

Banner brackets are ideal to use for exhibitions in any building and retail locations. The frames used to mount a banner give you a variety of fixing alternatives. This is truly a cost effective and versatile form of advertising. Big, bold hanging or freestanding banners help in promoting seasonal business or featured products or product launches. These products are sure to enhance and help your business image and act as powerful promotional tools.

Banner signs make a truly bold statement, identifying a venue, making a location and bringing branding to the immediate attention of the audience in the most prominent way. These are designed for ultimate outdoor durability and long- lasting high performance, easy to install and change, and always look great!

Gooseneck Lighting: Its Importance in Competitive Market

Posted by Jeffrey Zaragosa on February 24, 2011 at 11:54 AM Comments comments (0)


In most cases, brightly lighted stores are more successful and desirable than dimly lighted ones. Lighting in stores does not only illuminates products for sale but also plays a major role in store design, style and theme.
Gooseneck lighting has an important role in store design to attract customers. Gooseneck lights do this through the brilliance and sparkle of lighting systems. And the effect is especially significant in stores. For instance, in the design of a small boutique, the brilliance of gooseneck outdoor lighting attracts the customer and tells them that the store is open for business. Gooseneck lighting is now employed by many establishments to create more dramatic lighting effects and to attract the attention of shoppers.
After the sun sets, life still goes on. Customers are still energized to shop around and spend their money. Your store must be prepared in this situation and should still entertain these customers. And having gooseneck outdoor lighting is the effective way to enhance the visibility and the productivity of your merchandise. To engage with a client, the store must create a convenient environment. A customer who is excited about their shopping experience will stay longer, spend more money and enjoy coming back. The quantity and quality of your gooseneck lights, the impression it creates about the merchandise and the effect it has on the retail area's appearance are the factors in a successful sale.
As customers enter the store, they immediately form an impression which influence the duration of the shopping experience. It sets clients' expectations on the quality of products in your store as well as their overall motivation to make a purchase. The environment created should be aesthetically pleasing, compliment architecture and merchandise, and fulfill primary visual requirements. Choosing gooseneck lights is critical for projecting store image, focusing and attracting attention, and enhancing the appeal of products leading to purchase.
Visual impact is a huge component of store merchandising. Customers entering the store are greatly influenced by visual information they gathered in the first split of a second. One simple visual element such as color can catch a shopper's attention and can greatly affect their mood. It is very important to understand the basics of visual merchandising and how it can affect you in today's ultra competitive market place.

Banner Brackets for Your Signs that Work!

Posted by Jeffrey Zaragosa on February 24, 2011 at 8:34 AM Comments comments (0)

Strength, durability and performance are the main attributes that banner brackets can offer in promoting your business. These are the perfect installation choice for a variety of banner materials. Banner Graphics are a great way to grab attention of both vehicles and pedestrians. This displays the signs securely and neatly. This is also gives you many options in promoting your business. Banner brackets can hold temporary signage related to holidays, such as extended hours or new products or services. When use as an interior banner, the banner brackets can offer unique opportunities to showcase new products or services as soon as the customer enters the establishment.
Why settle for anything less than visible marketing? This banner installation offers your business a number of excellent advertising possibilities. Eye-catching, personalized banner installation, is designed to increase traffic into the business. This is very essential to install to your lamp post or light pole. These poles comes in different shapes. For instance there are round and octagon poles and your brackets should be customized to accurately fit on the poles. The unique design allows easy installation on any odd shaped light pole
All the weather resistant brackets are rigid in the wind, reducing destructive non-uniform distribution of wind force to the banner seams. Thus, banners on rigid brackets hang evenly, resist tearing, and last longer. Thus, this will allow you to display your street, avenue and pole banners with confidence knowing they are perfectly presented and safely in place.
Because they are printed on extremely durable vinyl, these graphics are capable of withstanding rain, wind and other harsh weather conditions without losing their vibrant color. Many of the banner brackets, are designed specifically to give your company outdoor exposure with minimal effort. Some outdoor banners come with stake, and are designed to be driven into the ground. Others comes with weights at the bottom to hold the banner stand in place.
In general, most businesses prefer banner signage because it is easy to use, lightweight and very durable which makes it an excellent long term choice in promoting your business.Indeed, banner brackets is helping in promoting services.

Sidewalk signs and Hanging signs for Effective Way of Promoting Your Business

Posted by Jeffrey Zaragosa on February 23, 2011 at 10:49 AM Comments comments (0)
Hanging signs are also effective and inexpensive way to promote the business

What makes A-Frame and hanging signs effective? It's perfect when you have lots of foot and vehicle traffic at your location. It works really well because traffic coming from both sides can see your message without any problems. Just to make sure that your prints are noticeable and very attractive.

A- Frame Sign, sidewalk signs can come in plastics or metal. Metal is heavy enough to weight it down so that when your outside its not gonna get blown over by the wind. But at the same time its not too heavy so that it becomes difficult to move. The metal is painted with an exterior paint so it makes it resistant to rusting.

The sign face of this sidewalk signs can slide out very easily and it can be replace with a new sign face whenever you want it to. It makes it really great for weekly or monthly promotions. You may have sales goon during the week or during the month that you want to promote. You can change it easily, or you might have a seasonal promotion. This very effective so you can change it anytime you want.

Hanging signs are also effective and inexpensive way to promote the business and drive traffic into the stores. These sidewalk signs, like hanging signs and A- Frames can be straightforward as simple. Due to its changeable letters and sign face, these give you the flexibility to communicate you business promotions quickly and efficiently.

If there are exterior signs to promote your business to the heavy traffic, there is also for in-store promotions to make sales like hanging signs supported by sign brackets. Sign brackets are made of aluminum and wrought iron and designed exquisitely that creates a distinguished look for your business that will differentiate it from the competition. Wrought iron can be customized and hand hammered to create a unique sign brackets for the signage. Sign face can be easily replaced and changed as the business warrants, yet always maintains a professional and market worthy appearance.

Sidewalk signs help bring your message closer to your potential customers. And if you need to have a signage that allow you to alter your message regularly, consider buying sidewalk signs and hanging signs. These hardworking signs are constructed of heavy duty metal or plastic. Displaying your advertising message is more convenient and effective. Start producing traffic into your store and no need to count your chickens until they have hatched because they do...

Barn Lights and Hanging signs Create Distinction

Posted by Jeffrey Zaragosa on February 18, 2011 at 10:29 AM Comments comments (0)
Gooseneck lighting is also the best fixture to use inside the store
Restaurant lighting plays a critical role in attracting and retaining customers. At the same time, design helps on how the food preparation and service will be. This shows how to incorporate your understanding of the restaurant's front- and back-of-the-house operations into a design that meets the needs of the restaurant's owners, staff, and clients. Barn lights plays an important role in in this matter.
Signage is such an important component of exterior building design. Usually, hanging signs are the most recognizable element of the facade, one that arrests people's attention and registered in their minds as a symbol of the restaurant. Especially in the shopping mall or on a highway, hanging signs can be an extremely effective attention grabber. Moreover, easy-to-read signs are essential when highlighted by your gooseneck lights. It will definitely attract more customers to come by.
Gooseneck lighting is also the best fixture to use for high lighting signage. Effective sign is well defined by type, color, form and light. No matter what type of management or establishment it is, a readable typeface is essential. Using effective enhancers like gooseneck lights, your signage will carry a strong and clear visual messages. The typeface should echo the style of the restaurant, thus giving people another clue about what they're going to encounter inside.
Gooseneck outdoor lighting and your hanging signs play an important part in developing the first impression of a restaurant. Care should be given to how the colors, shape and typeface of the sign will read in any form of advertising medium. All image should be illegible to read.
Lighting in many ways is essential for the restaurant and for the well-being of guests, employees, management. It is recommended to use different decorative fixtures like barn lights and gooseneck lights to achieve desirable results. Because it is true that lighting influences diners in many ways, from the glossy glow it can impart you people's complexions to the mysterious patterns it can throw on wall surfaces. Lighting that is too bright or dim may lead to eyestrain. But once uniformly distributed to the room it makes the atmosphere seem dull. Lighting that is too harsh cases food to look unappetizing. Light can totally change the perception of colored surfaces.

Outdoor Gooseneck Lights for Store's Distinction

Posted by Jeffrey Zaragosa on February 18, 2011 at 8:51 AM Comments comments (0)
Outdoor gooseneck lighting is commonly available in most appliance stores, stationary shops and other large convenience stores.


If you are thinking about buying gooseneck lighting outdoor for your store, you should not think of the problem of doing so. Outdoor gooseneck lighting is commonly available in most appliance stores, stationary shops and other large convenience stores. You can also order outdoor gooseneck light online where you can choose the best fixture for you. There are helpful descriptions of every item so you can customized your needs.
One of the major sites that offers outdoor gooseneck lights is Amazon. Currently, there are many great selection of exterior gooseneck lights for sale like the shapes, colors, sizes and designs. Price may starts from $10 or more than $10 for a standard gooseneck lighting outdoor. If you are looking for a long lasting performance on lighting, you can employ outdoor gooseneck lighting with low volt halogen bullet light. It costs $200 but this highly modernized outdoor gooseneck light brings light out nearly 30 inches and adds sleek presentation to a sign and awning. This also comes with a swivel to put the light right where you want it.
You can also use the biggest search engine in the web like Google, for companies that specializes in gooseneck lights. Through this, you can connect to other companies and they will give you ideas on how to use them effectively. As you observe, there is a huge variety of different exterior gooseneck lights when it comes to buying online, with prices ranging from extremely cheap to the most expensive fixtures that you can imagine. If you are going to shop for gooseneck lighting outdoor online, check out the company's reputation, tenure ship and track of records before making transactions. You can also consider the location and shipping availability.
It is also important to visit your local companies in your area for pieces of advice and tips. They can teach and guide you what perfect lighting are the best for your business. Some companies may offer you to customize your own lighting according to your needs. This will give you a distinction from any other stores around you. Once you set everything up, you will enjoy the dramatic appeal and look of your store.

Gooseneck Light for Any Type of Bulbs that Works for You

Posted by Jeffrey Zaragosa on February 16, 2011 at 4:03 PM Comments comments (0)

rlm lighting a great solution for highlighting signs and awnings


Gooseneck light is also known as rlm lighting, which is a great solution for highlighting signs and awnings. Goosenecks are designed to be mounted above or to the side of a sign. Rlm lights normally have a long shepherd hook shaped arm that gets the fixture out of the way from the sign being lit. For more customized look, you can contact your manufacturer for specification according to your own taste. But remember that there is a wide variety of rlm lights that work on numerous configuration so finding the right goosenecks are not hard to find.

The good thing about the rlm lighting is that you can choose the type of bulb that you can use for your fixture. You can choose from fluorescent gooseneck light fixture, metal halide, low or high pressure sodium to incandescent gooseneck light fixture. Rlm lights brings more retro look to a building and you can make it more modern as well.

The incandescent light makes light by heating a metal filament wire to a high temperature until it glows. The hot filament is protected from air by a glass bulb that is filled with inert gas or evacuated. Incandescent bulbs are gradually being replaced in many applications because of its pure ratio of visible light to heat generation. Moreover federal law has scheduled incandescent light bulbs to be phased out by 2014 to be replaced with more energy- efficient light bulbs. This is sometimes used in gooseneck light fixture.

Fluorescent tube or bulb is a gas- discharge lamp that uses electricity to excite mercury vapor. The excited mercury atoms produce short-wave ultraviolet light that then causes a phosphor to fluoresce, producing visible light. This is good to use for rlm lighting because it converts electrical power into a useful light more efficiently than incandescent.

Metal halide lamps are members of the high- intensity discharge family of lamps, produce high light output of their size, making them a compact, powerful, and efficient light source that is good to use for rlm lighting. Rare earth metal salts are added to the mercury vapor lamp, to improve luminous efficacy and color emission.

A sodium vapor lamp is a gas discharge lamp that uses sodium in an excited state to produce light. This type of lamp causes less light pollution than mercury- vapor lamps, many cities that have large astronomical observatories employ them. This is also used for sign lighting and commonly used in gooseneck light fixture.

There maybe different types of bulbs available for you but one thing for sure that the housing and the arms of your goosenecks are the same. You may choose a variety of light but all these things makes a perfect match for your rlm lighting.

Gooseneck lights: Perfect fixtures for Stores

Posted by Jeffrey Zaragosa on February 16, 2011 at 11:44 AM Comments comments (0)
gooseneck lights will let your signs and storefront show off its beauty and appeal to the public


If you are looking for lighting fixtures that will go along with almost all themes you have in mind, gooseneck lighting can make it happen. As sign lighting, gooseneck lights will let your signs and storefront show off its beauty and appeal to the public. Gooseneck lights are commonly made out of high commercial grade aluminum and then powder coated for extra protection in outdoor environments for long lasting appearance and usage. Most of the reflector and gooseneck arm configurations can be made into a compact fluorescent gooseneck light fixture, metal halide or a low pressure sodium. Thus this is a perfect fixture that you need for your store appeal and ambiance.

Prior to purchasing the right gooseneck outdoor lighting fixture be sure that you chose the appropriate color, bulb and housing of your gooseneck lights that will compliment your store's image. You can also customize your own gooseneck sign lights according to your needs. Once you finally choose your own gooseneck outdoor lighting system, begin installing the fixture.

1. Disconect power supply at the main electrical box or your power pack before installing your gooseneck sign lights.

It is very important to make sure that you are working safely. To avoid accident it is important that you turn off all power supply present in your working area.

2. Verify that wires from shade are long enough for arm provided.

Measure the length of your gooseneck arm to verify the exact length of the wire to be inserted. This is to make sure that your wire and bulb are intact to avoid loose or bad connection.

3. Feed lead wires through arm and thread shade onto arm.

Verify that wires can penetrate through the arm of your gooseneck sign lights.

4. Insert small gasket into wall plate. Place arm into wall plate and tighten set screws. Set large gasket in place.

5. Make wiring connections according to local and national code.

Usually for 15- 21 wattage, 21 AWG is used. It is important to determine the wattage of you lighting system to verify the correct wire for your gooseneck lighting

6. Attach wall plate with arm assembly to junction box.

7. With wall plate mounted, loosen set screws and adjust arm to correct position. After adjusted, place arm in wall plate firmly and tighten set screws.

8. Use generic sealant to prevent water entry.

If you have trouble in installing your gooseneck outdoor lighting system you can contact any local stores that sell these items for advices. But once you have installed these correctly, your store will look exceptionally extraordinary.

Gooseneck Lights and Signage that Works for your Business

Posted by Jeffrey Zaragosa on February 11, 2011 at 4:07 PM Comments comments (0)
Gooseneck lighting is arguably the single most important element in restaurant design
More likely, people visit supermarkets and stores in weekly basis. With regard to retail lighting, gooseneck lighting is very important like any other products. It is a fact that most customers spend most of their time in shopping inside the store. And it is surprising that business owners give little attention to the lighting system. But this actually provides a significant percentage in sales and revenue.
Gooseneck lighting is arguably the single most important element in restaurant design, because incorrect lighting can obviate the effectiveness of all the other elements. Goosneck lights are can be considered a critical psychological component as well; more than any other design application, illumination creates moods. Gooseneck lights can make a room feels intimate or expansive, subdued or exciting, friendly or hostile, quiet or full of electrifying energy. These actually depend on the theme of your business.
To succeed in a cluttered visual environment, restaurant's facade must stand out from the rest of the pack. This is particularly important for restaurants on roadways. The facade should be considered even there is a little competition. And gooseneck outdoor lighting can add curb appeal to the exterior of the building. Your signage can be very helpful as well. For a fabulous look, banner brackets can be installed for your signs and can be made visible to all passersby. You can also highlight it with your gooseneck outdoor lightings and Barn lights. Recognizable architechtural elements such as your signages sign brackets and banner brackets should be incoporated to communicate instantly to the customer without reading the actual sign.
Signage is a very vital component of exterior building design that it merits its own discussion. Once suspended in banner brackets, it can be an extremely effective to grab someone's attention At times, signage becomes an integral component of architechtural design. As general guideline, the portal to a restaurant should be as unencumbered as possible. In addition, evoking the theme of the restaurant, should be easy to use. Remember that when customers step into the entryway, they should quickly scan all of the food stations from a single point to make use of time and make transaction faster. This has been done to avoid scrambled lay outs that cannot be seen from entry area which create excess congestion.

Gooseneck Lighting for Hanging Signs that Stand out

Posted by Jeffrey Zaragosa on February 11, 2011 at 2:57 PM Comments comments (0)
draw your customers in with great looking signage and gooseneck lighting
Advertise your daily specials, featured products, sales and special treats by using highly specialized hanging signs that really capture the eyes of passersby Market your business and draw your customers in with great looking signage and gooseneck lighting. And as time passes, gooseneck lighting has been used to provide illumination for commercial and residential use. This unique idea is very flexible because you can use it to build a statement and curb appeal in your area. You may observed how designers remodel and develop different styles of gooseneck lights and signage that are actually needed on every design and is essential for landscaping and marketing.
Gooseneck lights maybe available in black, glossy and metallic styles and the light it provides has a futuristic or fancy shape that is very appealing to your naked eye and will definitely add beauty to your store. Sometimes barn lights are employed to highlight sign frames and sign stands. A storefront, the face of the restaurant, bar, or business sign are always supported by these fixtures.
When we are talking about outdoor lighting, there are many types of fixtures that you can choose. One of the most common and effective fixture is the gooseneck outdoor lighting. This is very effective than any other lighting fixtures available in the market. Gooseneck outdoor lighting is used to highlight the elegant design of your store. This is also ideal to highlight hanging signs and store names. The night time brings uncomfortable feeling especially if light is suppressed. With proper placement of gooseneck lights you can achieve an atmosphere where you can enjoy your outdoor experience with your friends and family while shopping or dining at restaurants.
In all cases, lighting and signs should help stores and businesses communicates to its customers. Showcasing themed environment and best customer experience will excite the customer and provoke them to purchase your products. Always make your hanging signs and gooseneck lights effective in marketing your business as you may want your customers to look at your fabulous decorative hanging signs accented by your gooseneck lighting. This is your big chance to convert your products into sales.

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